Traditional Marketing Links

StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional Batch Email

Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing (PRWeb May 16, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9511390.htm

AdVoice: Why Social Media is the Ultimate "Pay-it-Forward" for Marketing

Is your organization stuck in social quicksand?  Is social not delivering the payoff you once hoped it would?  Have you read every Twitter Best Practices article on Mashable until you are now dreaming in "Top Ten" lists, but to no avail? Well, you only need to change the way you think to be successful.

SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies

With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search — it’s not easy.

Understanding the New ROI of Marketing

Learn how companies that focus only on traditional ROI when analyzing marketing performance will lose.

Ford ad campaign bucks traditional principles to build 'intrigue'

Ford Motor Co. plans to launch its new models and appeal to the coasts with a new advertising campaign that leverages its national reputation for promoting fuel efficiency and avoiding a taxpayer bailout — without showing the automaker's name or logo until the very end.