Marketing Strategies For B2c Links

Using Marketing Analytics: I Do, Therefore, I Think - Forbes

Forbes

Using Marketing Analytics: I Do, Therefore, I Think Forbes This is a monumental increase especially given that marketing budgets overall have grown only 8.3% over the last two years. While impressive, the true mark of whether marketing analytics is going live up to its expected role as a critical strategic ...

George P. Johnson Named #1 Event Marketing Agency for Third Straight Year - MarketWatch (press release)

George P. Johnson Named #1 Event Marketing Agency for Third Straight Year MarketWatch (press release) And it indicates that B2C and B2B marketers are being more strategic about building compelling content and storytelling into event-based campaigns ranging from entertainment sponsorship to trade show exhibit design. "Increasingly marketers recognize ... and more »

E-Commerce Moneyball: Chasing the Market Leader - ClickZ

E-Commerce Moneyball: Chasing the Market Leader ClickZ You need to communicate a strategic execution plan, and you need to create an atmosphere that encourages and enables the ongoing changes dictated by applying this strategy." There were several amazing speakers at the conference, but I wanted to share ... and more »

Digital River CEO Joel Ronning Highlights the Importance of Direct-to-Buyer ... - MarketWatch (press release)

Digital River CEO Joel Ronning Highlights the Importance of Direct-to-Buyer ... MarketWatch (press release) According to Ronning, one of the most important commerce growth strategies for the future is the move to a direct-to-buyer model -- a model that is evolving rapidly as the boundaries between business-to-consumer (B2C) and business-to-business (B2B) ... and more »

Atomic Playpen Announces A Sitecore CMS Technology Solutions Practice - MarketWatch (press release)

Atomic Playpen Announces A Sitecore CMS Technology Solutions Practice MarketWatch (press release) ... a full service digital agency, is pleased to announce the investment in a focused strategic partnership with Sitecore, an enterprise web content management system that puts your website at the center of your digital marketing strategy. and more »