Marketing Mix Links

Mobile Marketing Association Launches MMA Mexico - Sacramento Bee

Best Media Info

Mobile Marketing Association Launches MMA Mexico Sacramento Bee The newest of the 20 local MMA Councils that have been launched worldwide, MMA Mexico was created in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create ... The Mobile Circus Comes To TownBizcommunity.com all 17 news articles »

Mobile Marketing Association Launches MMA Mexico - PR Newswire (press release)

Mobile Marketing Watch

Mobile Marketing Association Launches MMA Mexico PR Newswire (press release) The newest of the 20 local MMA Councils that have been launched worldwide, MMA Mexico was created in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create ... Mobile Marketing Association Touts Launch of MMA MexicoMobile Marketing Watch all 3 news articles »

Add cookies to the marketing mix - IT News Africa

Add cookies to the marketing mix IT News Africa Data about customers is perhaps one of the most fiercely contested and important resources in today's marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. and more »

Delete Creativity? That's Bad for Business - AdAge.com

Delete Creativity? That's Bad for Business AdAge.com These included overall impressions, reach with priority audiences, message penetration, creativity of the approach or communications solution, alignment with other elements in the marketing mix, and line-of-sight to brand goals. and more »

Why GM pulling ads from Facebook is good for social media communication - The Guardian (blog)

The Guardian (blog)

Why GM pulling ads from Facebook is good for social media communication The Guardian (blog) As per normal with these dialogues, it starts with a very experienced marketing/communications exec insisting that social media isn't right for their company. It's just a tactic, another part of the "marketing mix" that can be used to target a young ... and more »