Institute Of Direct Marketing Links

UA gets $1 million gift from Smucker Co. - Akron Beacon Journal

UA gets $1 million gift from Smucker Co. Akron Beacon Journal The gift, to be distributed over four years, is the third-largest to the UA College of Business Administration, following a donation from Gary and Karen Taylor of Info- Cision Management to establish a direct marketing institute in their names, ... and more »

Cross Media 2012 in London gains momentum - Graphic Repro

Cross Media 2012 in London gains momentum Graphic Repro The event is also supported by all major print and marketing associations including the BAPC, BPIF, the Institute of Direct and Digital Marketing (IDM), Direct Marketing Association (DMA) and the Professional Publishers Association (PPA).

INFORMA OUTLINES PLANS FOR CROSS MEDIA SHOW LAUNCH - Exhibition News

Exhibition News

INFORMA OUTLINES PLANS FOR CROSS MEDIA SHOW LAUNCH Exhibition News The new trade show is also being supported by several print and marketing associations such as the British Association for Print and Communication, the Institute of Direct and Digital Marketing, the Direct Marketing Association and the Professional ...

US Postal Service Incents Commercial Mailers to Combine Mobile Marketing With ... - MarketWatch (press release)

US Postal Service Incents Commercial Mailers to Combine Mobile Marketing With ... MarketWatch (press release) 2011. The Direct Marketing Association estimates that marketing mail returns $12.75 for every $1 spent. "Personalization has always been an effective attribute of direct mail, and studies show that it improves return on investment," said Reblin. and more »

02 scores double at AIM awards - Ireland's Marketing & Media Monthly Magazine (blog)

02 scores double at AIM awards Ireland's Marketing & Media Monthly Magazine (blog) 02 won two of the 16 categories at the Marketing Institute All Ireland Marketing (AIM) awards last night. Caoimhe O'Neill won the new product/new market award for the 02 Money Card. Paul Dervan was honoured for leading the marketing team of the year, ... O2 Scores Big at AIM AwardsAdWorld all 3 news articles »