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Targeting Gen Y: Rich Opportunities With Direct Marketing - The Financial Brand

Targeting Gen Y: Rich Opportunities With Direct Marketing The Financial Brand Another letter could explain how your financial intuition can help. Reaching savings goals or account dormancy can trigger another communication. Keep parents in the loop with direct mail and email for quick follow-ups. Make copy easy-to-understand to ...

Video goes direct with fantasy, gorillas - BtoB Magazine

Video goes direct with fantasy, gorillas BtoB Magazine Video's power as a direct-marketing tool was on vivid display at last month's ACE Awards, presented by the New York chapter of the Business Marketing Association. Video in its various forms—both short for TV and longer for the Internet—played a ...

Q&A: Cystic Fibrosis Trust - Marketing Week

Q&A: Cystic Fibrosis Trust Marketing Week Tamsyn Clark, marketing director of the Cystic Fibrosis Trust, and newly promoted head of brand, Alex Scott-Baker, tell Jo Roberts why the charity is investing in a new strategy. Marketing Week: Explain the Cystic Fibrosis Trust's new business strategy ... and more »

Growing locally - Central Penn Business Journal

Growing locally Central Penn Business Journal Mike Dalton, direct marketing consultant, feeds envelopes into a high-speed ink jet machine at A+ Mailing Solutions. The Dauphin County-based small business will present the next best-practices event for the midstate's Buy Local Coalition.

Facebook's IPO: Massive valuation brings business model scrutiny - CNET

Facebook's IPO: Massive valuation brings business model scrutiny CNET Today, Facebook is reliant on display advertising, but we all know that your data, direct marketing, and peer recommendations are probably the future. Repeat after me: Facebook doesn't have its license to print money yet. Here's the catch with the ... and more »