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General Mills plans Quick Response on cereal boxes, despite commentator's scepticism

US-based technology commentator Jefferson Graham told FoodProductionDaily.com he thought QR codes (one is pictured) were a marketing tool that “most consumers have little experience with, and most don't use”.

3Qs: Analyzing the super bowl ads

Super Bowl XLVI drew hundreds of millions of viewers in the U.S. and around the world, so it’s no surprise that advertisers doled out some $3.5 million per 30-second spot to showcase their goods and services. Northeastern University news office asked marketing professor Scott Swain in the College of Business Administration to explain what makes a Super Bowl advertisement successful.

Ecova Launches Home Energy Plan for Utility Clients

Ecova—a total energy and sustainability management company—today announced an alliance with Aclara—a leader in innovative consumer engagement portals, utility data management, and intelligent infrastructure—to launch the Home Energy Plan.

A Guide to the Digital Advertising Industry That's Watching Your Every Click

In this excerpt from his new book, The Daily You , University of Pennsylvania professor Joseph Turow takes you on a tour of the industry that's trafficking in the data you generate every day on the Internet. ...

The Readers’ Writers: NYT & USA Today bestselling author Mary Burton

Crime and thriller author Mary Burton’s professional background is in marketing. In fact, she wrote a book on the subject – “The Insider’s Guide to Direct Marketing.” She also has written (and ghostwritten) articles for periodicals including the Virginia Review and Innsbrook Today. Married with two children, Mary enjoys yoga, cooking, hiking and triathlons. So how did this seeming lady next door ...