Examples Of Direct Marketing Links

Hospitals Mine Patient Records in Search of Customers - CIO Today

CIO Today

Hospitals Mine Patient Records in Search of Customers CIO Today By Phil Galewitz Hospitals are turning to direct-mail campaigns and buying detailed information about local residents compiled by consumer marketing firms -- everything from age, income and marital status to shopping habits and whether residents have ... and more »

How to get mobile commerce right - iMedia Connection

iMedia Connection

How to get mobile commerce right iMedia Connection And it speaks to the very core of direct marketing -- go where your customers are rather than waiting for them to come to you. Mobile commerce will truly enable consumers to purchase anytime, anywhere -- on the commuter train, at the pool, at the game, ...

Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business - Huffington Post (blog)

Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business Huffington Post (blog) Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any problems getting the most obvious domain name, www.verticalresponse.com. No one had it, so I snapped it up. These days, it's a lot harder for new ...

PR Newswire Recognizes Innovative Client Use of its ARC Engagement Platform - MarketWatch (press release)

PR Newswire Recognizes Innovative Client Use of its ARC Engagement Platform MarketWatch (press release) Caesars, for example, showcased excellent use of direct response marketing for strong consumer interaction, while also promoting upcoming events and generating new leads, while Events NSW promoted the various activities of the popular Vivid Sydney ... and more »

Sybase to boost marketing spending in four areas - BtoB Magazine

Sybase to boost marketing spending in four areas BtoB Magazine Sybase Inc., an enterprise software company that is part of SAP, will increase its marketing spending this year in four key areas: collateral, social media, direct marketing and mobile, said Mark Wilson, senior VP-corporate and field marketing at ...