Email Marketing Facts Links

Email Marketing Facts, Figures, Tips and Trends

This comprehensive list of reports, trends, research and tips can help any small business make the most from their email marketing campaigns.

How Social, Mobile was Super Bowl 2012? A Brand’s Dream Come True

Looking back to the biggest game event this year, the Super Bowl XLVI sure was a huge success. Marketing and advertising firm Nielsen released a report before the game that speaks of the trend of ad spending on national network and cable TV. Some of the interesting facts include the $10.9 billion advertising expenditure generated on National TV last year, up from 10.3 billion a year before. AT&T ...

Retail marketing agency Retail-X launches in Australia

A new retail marketing agency has launched with offices in Sydney and Melbourne – and 25 staff. The new agency is backed by three owners, Robbie Robertson and Alex Ritchie, the founders of experiential design consultancy e2, and former client-side retailer Sarah Cave. Cave, who has worked at Vodafone, Tom Tom and Sainsbury’s, will run [...]

BD Network brings Brit strategy chief Lee Barber to Melbourne

Integrated marketing agency BD Network has transfered London-based head of strategy Lee Barber to its Melbourne office. A founding member of BD Network, Barber is one of the key figures behind the growth of the agency’s Coca-cola business in the UK. He has also worked on Bacardi, Budweiser, Coca-Cola, Nike, Mars, Molson Coors, Cadbury, Nintendo, [...]

Ikon completes national network with Adelaide launch

Ikon Communications has opened for business in Adelaide through a strategic alliance with local independent full service agency KWP. Ikon Adelaide will be run out of KWP’s office, and share clients including Coopers Brewery, Yalumba, Santos, SA Lotteries, but there is no equity involved in the deal. The operation will be run by KWP’s director [...]