Direct Mail Advertising Links

USPS revenue proposal needs rigorous scrutiny - Fremont Tribune

Bloomberg

USPS revenue proposal needs rigorous scrutiny Fremont Tribune The agency hopes to find revenues in a deal with Valassis Direct Mail that offers postage discounts up to 36 percent on new advertising mail pieces. Advertising from targeted national retailers is now delivered as newspaper inserts, ... EDITORIAL: An unfair advantageNorth County Times all 863 news articles »

Mobile Marketing Set to Create Havoc and Opportunities - ReadWriteWeb

ReadWriteWeb

Mobile Marketing Set to Create Havoc and Opportunities ReadWriteWeb The beauty of mobile devices from a marketing perspective is that you can reach consumers at a more personal level – right in their pockets. The Holy Grail of marketers used to be a home telephone number and address. Direct mail and telemarketing, ...

U.S. Postal Service Incents Commercial Mailers to Combine Mobile Marketing ... - Sacramento Bee

KGMI

U.S. Postal Service Incents Commercial Mailers to Combine Mobile Marketing ... Sacramento Bee 2011. The Direct Marketing Association estimates that marketing mail returns $12.75 for every $1 spent. "Personalization has always been an effective attribute of direct mail, and studies show that it improves return on investment," said Reblin. SpyderLynk Sweetens Participation in U.S. Postal Service Direct Mail PromotionPR Web (press release) Only few use new delivery service offered by USPSFulton Sun all 31 news articles »

To help itself, Postal Service willing to hurt old friend newspapers - The Times and Democrat

To help itself, Postal Service willing to hurt old friend newspapers The Times and Democrat Newspaper publishers spend approximately $500 million annually for the delivery of TMC pieces and other advertising products. Newspapers compete head-on with direct mailers for advertising business. One large competitor in the direct-mail business is ...

The Woodlands Directory scores five Gold Book Awards - Houston Chronicle

The Woodlands Directory scores five Gold Book Awards Houston Chronicle The team also earned first for Excellence in Marketing: Direct Mail Advertising, second for Excellence in Marketing: Sales Support Collateral and second in Excellence in Marketing: Event. "It is truly amazing to win in each category," said Bonni Horan, ... and more »