Definition Of Web Marketing Links

Why Marketing Is Broken and How to Fix It

The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for emphasizing creativity over data collection.

DeathstarPR reaches 200k followers; creates web-series aimed as branded content

A parody Twitter account created by an Australian teacher and featuring the public relations team on the Death Star has hit more than 200,000 followers. The team behind Death Star PR has now branched out into video content and is seeking sponsors. The account was created by Robbie Boland, a English and History teacher at [...]

Why Apple Won by Betting Against the Web

Roger McNamee, the managing director and co-founder of venture capital firm Elevation Partners, has a theory about how Apple became the biggest U.S. technology growth story of all time:

Vice to present branded content screening at Mumbrella360

Youth title Vice is to curate a screening of the best examples of brand funded web content for delegates to Mumbrella360. Brand Rolled will take place at the Chauvel cinema in Paddington on the evening of June 7, after the end of the main Mumbrella360 conference. Mumbrella360 takes place at the Hilton Hotel in Sydney [...]

Why 'The Atlantic' No Longer Cares About SEO

The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008.