The Exaggeration Factor

Everyone loves a good story. So it stands to reason you should become a master story-teller. Especially in the Internet Marketing industry. And the reason for that is very plain. If you can associate a good story to your product's sales letter, then you may just have a top seller on your hands.

Think about it. Aren't sales people story tellers of sorts? Sure they are! Attaching a great story line to your sales pitch can be the difference between a sale or a big, fat goose egg. Stories have been passed down throughout the years. And each time one is told it gets hyped up by the person telling it to make it more exciting.

Not an out and out lie of course, but a spiced up version of the truth. Yes. Some in the "I.M." industry call this "hype". I call it "spice". And as everyone knows, adding just the right spices to a meal can make a tremendous difference in the flavor. And the overall enjoyment of that meal.

A basic sales letter is genuinely void of selling flavor. Here's how it goes. . .

Introducing "widget #7"
Here's what it does
Here's what you pay
Here's what others had to say about "widget #7"
Download your copy today

Pretty boring, right? But, what if you were to tell a story about why "widget #7" was created? A story that has human appeal. That's the key to a great story put inside an otherwise bland sales letter. HUMAN APPEAL.

For example, say you just finished writing a short report outlining the dangers of alcohol abuse. And let's say that the reason you wrote it was due to the failing health of a close relative. And, then let's say they need extra money to help cover their doctor expenses. But, you never add that to your sales letter. Instead you simply use the bland, plain version of the sales letter format shown above.

What a WASTE!! You could earn so much more money by adding your personal story to your sales letter it isn't even funny. You see, people are gripped by a moving story and spring into action. Sometimes it isn't even the product they're interested in, but rather, the STORY you have told and they simply wish to help.

Personal stories have a very strange way of letting others know that there is actually a human being behind the other side of the monitor. This is why they work.

Here's another example. Let's say that you were dead broke and only had $5.00 to your name. You had lost your job and were having trouble finding another one. And on top of that, you were about to lose everything you owned, your home, your car, maybe even your family because you were destitute.

Then, right before you were about to lose your internet connection, you figured you'd give it one last shot to find something, ANYTHING, that may help you online. And that's when it happened! You found your solution. And it only cost HALF of the 5 bucks you had left.

And in turn the $2.50 you spent actually made you $2,500 in pure profits!! Thereby saving you from total bankruptcy and saving your family in the process. Now everyone's happy. You're making thousands a month and life is good.

Now, let's say you want to share what worked for you with others that may be in the same tight spot you were in just a few months before. For the same $2.50 you originally paid out. You think this story might interest YOU? I think so.

Everyone LOVES a moving story. And almost everyone LOVES a happy ending. And, everyone LOVES the chance to make money. So, now you have the three key ingredients to making YOUR offer sell like wildfire. . .

1. A Great Story
2. A Happy Ending
3. A Money Making Solution At A Price ANYONE Can Afford!

And there you have it. Telling a story is a powerful weapon in the world of Marketing. That's why so many Internet Marketers use it. They KNOW it works. And works hands down. Every time.

So, before you release your next product, why not throw a little personal story into the mix. It may just mean the difference between a few "trickily" sales and an entire flood of them.

I recommend this little trick for everyone who plans on selling anything online. Or off for that matter. This one is a shoe-in for maximizing your profiting potential.