Playing On The Perceived

Think your perception is good enough to go up against that of a brilliant Internet Marketer? Hmmm. You may want to rethink your answer.

Now, as an Internet Marketer myself, I know too well about the power of perception. And, how it applies to selling digital products. If YOU are unaware of just how important this is, then I strongly encourage you to READ EVERY WORD of this chapter.

So, what is "playing on the perceived" then? First, let me tell you what the power of perception IS.

The power of perception is a non-existent value placed on, in this case, a digital product with regards to its bulk, and NOT on its actual value gained from the written words within it.

Too complicated? Okay. Let's try explaining it this way. . .The higher the volume in pages a book is, the more value it has.

Now, would you agree that is true for YOU when shopping for something? Especially an informational type product? I think I hear a collective "YES!". But, that is WRONG thinking my friend. Curious to know why that is? Well, I'll tell you.

Some of the BEST knowledgeable information can be found within the tiniest of places. Meaning, you don't NEED a 600 page manual on fly fishing to teach you how to do it. In essence, all you really need is a 5 to 15 page guide. You only THINK you need 600 pages because the information is so massive that it MUST be worth the money you paid. Ahh, if only that were true. But it isn't.

And, the reason why you find so many "fluffy" digital information products on the market is for that very reason. BECAUSE YOU THINK YOU NEED THAT MANY PAGES FOR THE PRODUCT TO BE WORTH THE MONEY. I can almost bet that you can find a 350 page product on "How To Earn Money Online" and another one with just 25 pages that provides you with almost the EXACT same information.

What's the difference between the 350 page product and the 25 page one? The number of pages. That's all. The author of the 350 page product is destined to sell more than the other author solely based upon the number of pages. And NOT the quality of the information.

Playing on perception is all about quantity and NOT quality.

So, if you are a fluid writer, than by all means, let your words fly onto the digital pages and come out with a 200 page ebook, guide, or report. Okay, so what if you have 150 pages of useless information and only 50 pages of REAL, "meat and potatoes" content that is useful to your customers. You are providing them with what they want. . .their perception of their own non-existent value they have placed on your product.

That's why using the power of perception in your products is an ingenious stroke when compiling, and then selling them to the general public.

This dirty little trick is highly recommended to all authors and writers. And, it's even recommended to those that aren't authors first. Using it can make your product release even more spectacular and could launch you into fame as a writer.