The Fear Factor Is Alive And Well

Oh? Did you think this one was dead and buried since the first Dirty Tricks report? Well, I'm happy to tell you it IS alive and doing VERY well for the Internet Marketers who put this little sneaky trick to use.

Believing you may "miss the boat", to coin a phrase, makes you take immediate ACTION. That's the point of this one. To Make You Take Action.

But, there's more to it than just that though. It's how you WORD it that really gets people's blood pumping.

Say for instance that you have written what you believe to be a KILLER sales letter. Then, when you type up your "call to action" you say. . .

"Hurry. This Offer Ends Soon!"

Uh. Okay. But WHEN is "soon"??? Exactly the point!

Soon is such a broad definition in terms of time, isn't it? Soon could be two days from now, or two weeks from now. It's great for marketers to try and keep their "special offer" alive for an undisclosed amount of time. But really, it hurts them in the long run by not picking a designated date and time.

Make sure that when you use the "fear factor" you give your customers a deadline. And STICK TO THAT DEADLINE! The fear factor only works if you make a date and then remove your offer when the date is reached.

Yeah, you may miss out on a few sales. But think about it this way, the next time you run a time limited special offer your customers will know they had better take you up on it or miss out forever. Your gain. Their LOSS.

Now, continuing on with our above "call to action" how about if you put it like this. . .

"Hurry! This Is An Exploding Offer And Will Self-Destruct On June 14th, 2007 At Exactly Midnight."

It's even a good idea to throw in a little javascript counter to really make them sweat ;-).

Then finish up with something along the lines of. . .

"If you come back here after the above date, I cannot guarantee you this page will still be here. You MUST ACT NOW to take advantage of this special offer or be locked out forever!"

This is precisely how the "fear factor" is suppose to work. Offer your customers something grand, put a specific time frame on it(a few days usually works great), give them an unbeatable price for what they are getting, and then rip it away from them like a thief in the night.

Indeed this sneaky little bugger works wonders. Especially for those out there that are in need of fast cash and simply cannot wait weeks or months for it.

Plus, this will also work when amassing your army of affiliates too. I recommend this nasty little trick for anyone that wants to have a massive product launch that is scheduled to run for a set amount of time. It WILL work to your overall advantage.