Cheap Is Back In Style.tt

This nasty little sneak has to be one of my all time favorites when it comes to playing dirty. The reason is because it is leveling the playing field of Internet Marketing and making money for the "little guy, or gal". With all due respect to the "head honchos" that concentrate on selling "big ticket" items, going "cheap" is a fantastic way to earn quick cash online. Point blank.

The most disturbing thing is that this "going cheap" dirty trick isn't new at all. In fact, it's been around for a long while. But it's just now making its way back into the Marketing main stream with full force. And it all started with a little report called $7 Secrets.

Sure, the information wasn't anything "mind blowing", but the little extra script that came with it was fantastic! It gave readers the power to do just what the author did without being a computer geek and knowing a bunch of code. It is a virtual "plug-and-play" script that helps you make money selling the $7 Secrets report, or your own product, and it also makes it possible for you to build your mailing list at the same time.

Plus, it did one other thing. . .It made it possible for you to let your buyers resell the product YOU are selling without doing anything more than promoting a link. Sort of like an affiliate, but this affiliate gets 100% of the sale. So this little beauty is working double duty for you. Working for you AND working for your customers.

Great trick! You get some good information AND a terrific reusable script for less than 10 bucks. Those three things combined increases the perceived value that we discussed earlier.

This product aside, the going "cheap" trick is a superb way to earn fast money. As I said before. And here's why I say that. . .

Most people don't have an extra $300 just laying around they can blow whenever they feel like it. Most people have about 10% of that. Or maybe even less. And these people, the ones that have around $30 to spend heavily outweigh the others that have hundreds to spend. So, this concept caters to them.

And, since there are more of those that have very little to spend, you will more than likely get more of their business than the "big wigs". Most people simply cannot afford their high prices. Sure, the information is probably top notch and worth the cost. But who has that to spend without any guarantee of earning any of that initial cost back???

Enter the "cheap-ola" Internet Marketer. There are plenty of them out there. Just not as well known as the "big dogs". But, many of the "big dogs" are carving out their own little "cheap" product corner of the online world. And it's all because of that little $7 Secrets report. Can you believe that?!? Well, it's true.

Think about this, most of the "gurus" will tell you to "Work Smarter, Not Harder" to earn your money. Meaning, sell high priced products and sell less of them instead of selling lower priced items and selling more of them to equal what you sold with regards to the higher priced items.

The ONE factor they do not count on is that most people don't have that much to spend. But, those same people have a LITTLE to spend. Those are the people you are going after. Here's a break down. . . .

Big Marketer #1 Sells A Product For $97 Each And Makes 5 Sales Earning Themselves $485.00

Little Marketer #2 Sells A Product For $7 Each And Makes 70 Sales Earning Themselves $490.00

The little marketer earned 5 dollars more than the big guy. And let's say that both Marketers have the same amount of people on their mailing lists. Let's say they have a total of 4,000 subscribers. Now, can you guess who had the higher conversion rate for sales made? Yup. The little Marketer did!

And all because the price was lower than Big Marketer number one. Which Marketer would YOU rather be? Yeah. Me too ;-).

One last thing to think about before you dismiss this little dirty trick, when you go to a retail, brick-and-mortar store, and you are looking to purchase a book, how much are YOU willing to pay for that book? $97 or $7? I think the answer is crystal clear here. So, if you yourself would not even entertain the idea of paying close to a hundred dollars for a physical book, then why, my dear friend, would you expect someone else to pay that much for a digital one?!?

Always put yourself in the shoes of your prospective buyer when you're selling digital products. You'll see more success that way. And that's the TRUTH!

So, we close with this last dirty little Marketing trick that I personally recommend to every single Internet Marketer in existence. Think about using it. Even if your main business is selling high ticket products. The worst you could do is earn yourself a little extra money.